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Exploring the Digital Marketing, Design & Dev Universe

Russell conjugation

We like to think of ourselves as rational beings. Facts and logic are the most important factors in our decision-making process, right? But humans are complicated beasts, susceptible to all sorts of biases and illogic. The famous English philosopher and mathematician Bertrand Russell (1872-1970) is not usually thought of as a source of marketing wisdom, but he articulated an important insight in 1948 when he came up with what’s now called the Russell conjugation (or emotive conjugation).

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Strategic Marketing: Your Brand and Your Target Audience

Dress for success

Everyone knows the adage “dress for success.” When you go for a job interview, make a pitch to investors, close a deal, or give a talk at a conference, you should heed that advice. And yet, online you will often come across websites and companies that are simply not “dressed for success.” That’s a failure of branding.

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SEO: Three Reasons to Get it Right From the Start

Your website will rely on discoverability by search engines to help drive traffic, sell products, and generate leads. But too often, search engine optimization (SEO) is an afterthought: considered only after a site has gone live and the first wave of marketing impact has subsided. At RolloutSF, we’ve learned that it’s better (and less costly) to do your SEO before the launch. Here are three reasons why.

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Our Teams have Contracted with Top Companies