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“I’ve worked with everyone at RolloutSF. They’re skilled professionals who can handle any website or marketing project, and their innovative, flexible team approach is a great solution for companies in the fast-paced start-up world. I’m sure RolloutSF will be an asset to anyone smart enough to hire them.”

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RolloutSF: Get it right the first time

Every company wants to be successful, but do they know how to become successful? A company might have the market cornered, great talent, and lots of money, and still fail. How does this happen?

“If you don’t have the time to do it right, when will you have time to do it over?” — John Wooden

The missing elements of success

In our experience, companies often fail when their leaders do not take enough time, in the early stages of a campaign or launch, to plan their goals, strategy, and content. They make quick decisions and “get busy” on a variety of tasks with the idea of “fixing it later.” This leads to a lot of wasted time, money, and effort: steps completed in the wrong order, ineffective branding, poor customer targeting, turned-off customers, etc. It also leads to frustrated and unhappy teams. Therefore, we always provide clients with this important advice:

“Let’s do it right the first time.”

This principle will help guide a company to create clear intentions, a better team mindset, and help everyone to “be mindful.” That way they can avoid the trap of cutting corners in order to just “get things done.” It all begins when the company leaders lead by example and take ownership of their own process and directives.

Often leaders will see the symptoms of their problems without knowing the root causes. Key indicators of underachievement include:

  • The lead pipeline has not been expanding for at least 2 quarters.
  • A new product or service is launched, but the market seems uninterested.
  • Monthly and quarterly sales and marketing goals are frequently missed.
  • Lots of effort and money is spent, with inadequate results.

We recommend addressing this with a three-step process.

1. Evaluation

Establish a process for regular evaluation of the principles, goals, and actions that are taken by everyone within your company. Focus on discovering the “real driving force” for everyone involved. This can become part of evaluating the Key Performance Indicators (KPIs) and establishing benchmarks for defining success.

When our project teams engage with customers who have established an evaluation process, the possibility for achieving success is greatly increased. No matter the situation, we create a working relationship with all of our customers by using the principles we know have the power to drive success.

2. Define the methods and best practices

After evaluation comes the detailed work of defining your methods and best practices. The mission and vision of a company can help set the tone, but it is the day-in-day-out work that will bring it all to fruition.

All the individuals working within a RolloutSF team have learned how to focus their intentions and skills towards the desired end result of any project. Our methods and best practices are then synced with those defined and established by our customers.

3. Implementation

A strong foundation of principles and best practices will lead your company towards repeated success. The process will eventually become a good habit for each leader and team player, and outmoded thinking and bad habits will fall away over time. With less energy wasted on “trying” to make things work, there will be more energy available for making things work.

Our team ensures everything is coordinated and done in the right order, to minimize the need for time-consuming and costly redos. We make sure that your company goals and even your SEO (too often an afterthought!), are built into all of your marketing materials, and even the architecture of your website, for maximum appeal to your desired customers.

A cohesive symphony

The process of “getting it right the first time” is achieved through a thorough evaluation process, strong methods and best practices, and finally the ability of each individual to follow through and implement the process over and over again. A complex set of ideas, products or services will be transformed into a cohesive symphony with end results beyond your imagination.

This is the first of a five-part series of blog posts. Our upcoming posts will share how we “get it right the first time” within the core business services we offer our customers. Subscribe to our blog and stay tuned!

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